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Introduction to Technology Sales

Welcome & Introduction, Overview, Instructor Experience & Qualifications, Market Opportunity, What is Enterprise Technology, Technology Sales Function, Understanding Sales Pressure, Targets & Compensation, Personal & Market Success Factors, Technology Sales Strategies, Selling to the Install Base, Selling Transactionally, Differentiated Value Selling, Outcome Selling, Enterprise Deals, Plan vs Reality, Technology Sales Framework, Technology Sales Course, Learning Outcomes


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